Home
How do you measure marketing success?
Here’s What Others Have Said…

“Susan is genuinely committed to her clients’ success. She brings passion, experience and wisdom to her projects, whether she’s working with a Managing Partner, other lawyers or staff. I’ve personally seen Susan work effectively in some very challenging and delicate situations and on some complex large scale projects. I can say, without a doubt, that I’m grateful that she was on our team.”

- Will Westeringh, Managing Partner, Vancouver office,
Fasken Martineau DuMoulin LLP

“Susan has become a trusted and valued addition to our marketing team when we need senior level project management expertise on a contract basis. She has worked on numerous high profile communications projects from our website to mergers to holiday cards and handles each one with the same level of diligence and professionalism. Never a doubt in my mind that my expecations will be exceeded every time.”

- Gillian Ward, Chief Marketing Officer, Fasken Martineau DuMoulin LLP

“To my mind, what differentiates the great marketer from a good one is the degree of affinity they have, not just for the work, but for the people who are integral in the mix – whether that’s the client, or their customers. Susan brings that to the table in spades. Her respect for her clients’ goals, as well as her sensitivity and ability to engage everyone in the process are talents that I have seen and appreciated first hand. Once she is signed on to a project, large or small in scope, she is fully invested with an energy that is infectious, and a work ethic that you can take to the bank.”

- Martha Hartwick, Senior Manager, Marketing and Business Development, Miller Thomson LLP

“I had the pleasure of working closely with Susan while she was marketing manager at Harper Grey Easton. Within weeks of her arrival indefinite plans were transformed into concerted action. For the first time our web site started attracting hits from potential clients not just friends and relatives. Our data base was actually put to use.

Put simply, Susan knows what has to be done on the marketing front and how to motivate people to make things happen.”

- Bryan Baynham, Q.C, senior partner, Harper Grey Easton

“The extraordinary commitment and passion Susan brings to her work is a credit to all professional marketers. She has the unique ability to focus on the project at hand while still keeping the big picture in mind and consistently achieve great results.

While always demonstrating complete professionalism, Susan is as quick to give back to her profession as receive. She is one of two co-founding members of the Professional Legal Marketing Roundtable, a support group for legal marketers. I have personally sought Susan’s assistance a number of times and have always been impressed with the quality of her advice and personal interest.”   

- Kathy Hogarth, Marketing Manager, Lawson Lundell LLP

“Susan was one of the founders of a Vancouver Legal Marketing Roundtable and always encouraged the individuals in that group to consider themselves as marketers, not simply legal marketers. Indeed, my view is that she has always aimed for marketing excellence rather than legal marketing excellence. This is an important distinction given the unfortunate youth of marketing in the legal profession, and speaks to Susan’s vision, and her ability to transfer key learnings from virtually anywhere into her marketing expertise – regardless of the industry she is servicing.”  

- Heather Gray-Grant, Director, Marketing & Business Development,
Fasken Martineau DuMoulin LLP

“As the Managing Partner of Swinton & Company and, after our merger, the Managing Partner of the British Columbia and Yukon offices of Miller Thomson LLP, I worked closely with Susan on marketing and client and public relations matters. I was always impressed with her enthusiasm and professionalism.

While with our firm, Susan expertly handled a wide variety of business development and communications tasks. Susan was also an important contributor to the success of the merger of our local Vancouver firm with the national Miller Thomson firm. She worked well with our lawyers, staff and (most importantly) clients to assist in a smooth transition during this period of significant change for us all.

I am sure that Susan will bring the same enthusiasm and ability that she showed with our firm to her future endeavors. I have no hesitation in recommending her to anyone who needs professional marketing, communications and client relationship services.”

- Donald J. Sorochan, Q.C , Managing Partner, Vancouver office,
Miller Thomson LLP

“Susan not only has a wealth of experience in marketing professional services, but has the unique ability to share that experience with equal degrees of practicality, humour and energy. Whereas many consultants communicate in terms of theory and concept, Susan converts her ideas into relevant and immediately applicable suggestions. Her active participation in our local legal marketing discussions was a benefit to all who attended.”

- Carina Bittel, Marketing Director, Clark, Wilson LLP

“During the time that she was with us we were very impressed with her professional way of dealing with the subject of marketing and communications. Her cheerful attitude and persuasive style was of great assistance to the firm and many of the lawyers in their marketing efforts. She was also very good at handling our public relations matters and in particular, during our merger with Miller Thomson, she handled and assisted us in our communications and public relations to ensure that our staff and clients were well informed.

On a personal note, it is always a pleasure to work with Susan. She is a very pleasant person to deal with.”

- Ken Burnett, senior partner, Miller Thomson LLP

“I had the privilege of working with Susan Van Dyke in her capacity as marketing Manager at Harper Grey Easton. Being one of the more active marketers in the firm we interacted with some frequency.

I always found Susan to be both innovative and practical. She often provided me with alternative methods of doing things. Perhaps most importantly, she ensured that I followed through on various projects I was working. I believe that I was not the only recipient of this determination.”

- Mark Tweedy, lawyer, Harper Grey Easton

“We’ve worked with Susan on a variety of marketing projects for a year now. We quickly learned that she works to a high standard. She understands what it takes to market a business and how to break through the noisy market place with a message that resonates with our target market. Her refreshing approach, business acumen and integrity make her a valued member of our team. We have come to depend on her.”

- Sandra Miles, President & CEO, Miles Employment Group Ltd.

“We had the good fortune of meeting Susan when looking for assistance with marketing our firm and had such a good initial experience with her that we went on to use her expertise in other initiatives in client service, web site updating, and promoting specialty practice areas. We found her a source of many great ideas. She was quick to see what we were looking for and always available on short notice to help us. It was a pleasure to have her leading meetings and working with us generally.”

- Grant Hughes, Managing Partner, McQuarrie Hunter