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Resources that sharpen your marketing perspective.
Publications

All articles will be available soon, in the meantime, simply contact me at svandyke@telus.net with your request.

1. “Grin vs. Grimace (et al.)”, BarTalk, October 2003

2. “Selling legal services: there’s something fishy about it”, BarTalk, Dec. 2003,
vol. 15/no. 6

3. “10 Steps to a hard-working website”, BarTalk, March 2004, vol. 16/No. 2

4. “Memberships: active participation brings rewards”, BarTalk, June 2004

5. “Correcting the top 10 law firm marketing mistakes”, PracticeLink, August
2004

6. “Retreat locations: five of B.C.’s best”, PracticeLink, August 2004

7. “Small Firm, Big Impact — PR that packs punch”, VALA Topics, October
2004

8. “Healthy practice habits”, BarTalk, October 2004

9. “Top 10 law firm marketing mistakes — uncovered and solved”, PracticeLink,
Nov 2004

10. “A sponsorship of Olympic proportions”, Lawyers Weekly, Dec 2004

11. “Writing a winning proposals is key to the success of any law firm”, Topics,
Spring 2005

12. “Five steps to create a winning client retention strategy”, PracticeLink,
August 2005

13. “Client recognition is not a seasonal sport”, PracticeLink, Nov. 2005

14. “Branding the law firm”, PracticeLink, Jan 2005

15. “Waiting for a good reception”, BarTalk, February 2005