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Resources that sharpen your marketing perspective.
BOOKS

For marketers and lawyers:

  • CRM at the Speed of Light – by Paul Greenberg
  • Web Analytics: An Hour a Day – by Avinash Kaushik and Jim Sterne
  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly – by David Meerman Scott
  • Social Media Marketing: An Hour A Day – by Dave Evans, Susan Bratton
  • First Among Equals – by David Maister
  • Blink – by Malcolm Gladwell