You already have your own ideas about marketing and you’re very likely already marketing your services, whether you call it marketing or not. There’s still much to learn, though, as the legal marketing field continues to grow and evolve.
What ever you do, just stop and read something new. Pick one thing and settle in for a few minutes or an hour with something on the following pages or the blog. Always take away new marketing intelligence — a nugget or a novel, you choose.
What follows then, is a selection of resources designed just for you. Publications that will hopefully challenge and expand your current thinking, presentations that will help you to articulate a concept to your partners, and books to get you even sharper. Just keep reading.