The successful lawyer’s to-do list
The first of a five-part series
At some point during our lifetime the path to a successful career morphed into a maze of complex twists and turns and only those with GPS or a helium balloon on a long string had a fighting chance of succeeding or being rescued.
In our effort to keep up and use [...]
10 tips to revitalize your practice with healthy legal marketing habits
Now that the holidays are over, it’s time to breathe new life into your practice – new or existing – for a successful 2010. Drink lots of water, eat fruits and vegetables, exercise regularly, and develop good marketing habits early. It’s simple, really; just activate some basic business development strategies now and reap the rewards. [...]
Read the rest of this entry >>Tiger Woods the Brand: real or fiction?
Should Tiger Woods loose his endorsements? There’s a lot of discussion about this lately. Some say his personal life shouldn’t factor into his business and others believe he IS his business. Tiger made buckets of money endorsing products based on his status as an athletic superstar and personal wholesome image. He became one of the [...]
Read the rest of this entry >>Legal marketing and social media
Steve Matthews from Stem Legal and I co-presented at the 2009 Pacific Legal Technology Conference in Vancouver last week. At the top of the session we polled the attendees for their use of social media so we could attempt to speak directly to their level of knowledge, experience and interest. We were flabbergasted at the level of [...]
Read the rest of this entry >>