Susan is president of the Legal Marketing Association’s Vancouver Chapter and will join the international board in 2010. Recently she and a colleague helped develop wide-spread, positive changes to the marketing rules of the Law Society of British Columbia during her two terms (2008, 2009). Susan’s effect on the powerful world of marketing and communications in the services sector began in 1991 and has focused on the demanding legal-services field since 1995.

She works with managing partners, lawyers and marketing professionals in firms of all sizes. She helps improve the profile of firms and lawyers, and manages communications projects that involve mergers, branding, media relations, advertising and websites. She also advises on business development plans, including their development and execution.

Susan was the senior marketing professional with two mid-sized law firms and in the Vancouver office of a national firm. She speaks on marketing issues, trains lawyers and staff and has been featured in local and national business publications. She is a columnist for the Canadian Bar Association’s online resource, PracticeLink, and is regularly interviewed on legal management subjects.

Susan lives in Vancouver, British Columbia. She has two boys who still don’t understand what their Mom does for a living, only that clients are really, really important.